Sector
EducationWhat we did
Research & Strategy, Brand Evolution, Creative Web Design & UI, Web Development, SEO, CMS Set up and Training
Bringing the spirit of Rumsey Hall School to life online through dynamic and engaging storytelling.
Rumsey Hall is an independent junior boarding and day school in Connecticut, USA, where children build the knowledge, skills, and values that prepare them for a remarkable future.
Rumsey’s previous website had become dated and no longer reflected the school’s character or aspirations. We set out to create a fresh, authentic, and user-friendly website that truly embodies Rumsey Hall’s values and mission—offering prospective families a seamless experience through rich storytelling, compelling visuals, and intuitive navigation.
Partnering with The Web Kitchen has been exceptional. The team delivered thoughtful solutions to complex integrations, created modern, beautiful designs that evolved our visual brand in exactly the way we’d hoped, and elevated every piece of our feedback into something even stronger.
Their project management was truly exemplary, consistently responsive, proactive, and focused on helping us meet a very aggressive launch timeline with a clear, strategic approach. We felt guided and supported every step of the way.
The result is a best-in-class website that continues to receive glowing praise from parents and the wider community. Their thorough communication and collaborative spirit made them true partners throughout the process, and we’re excited to continue working with them to keep the site evolving over time.
Rachel Szala, Director of Marketing and Communications
Emphasizing what is most authentic to Rumsey
Our Research & Discovery phase helped to identify messaging opportunities and stories that we wanted to elevate through our design: how Rumsey sets its students up for future success by building a strong foundation; its incredible and unique campus and setting; and its core values of effort, family and community.
Using these narratives as our starting point, and evolving their visual identity through the introduction of new fonts and brand colours, we created a design that feels fresh and engaging, but which also balances modernity with Rumsey’s 125 year history and the countless age-old traditions that make Rumsey so special.
The finished website is more than a digital presence; it’s an immersive expression of Rumsey Hall’s aspirations.
Reflecting the school’s warmth, dynamism, and forward-looking vision, the new site invites visitors to experience its unique spirit, explore its values, and imagine themselves as part of its vibrant community.
