Tools for Schools
Nurturing website visits into warm admissions leads
We recognize that the hand-off from Marketing to Admissions is a key challenge for many schools, due to silo-ed technologies, processes and teams. Your marketing and website might be doing its job successfully, but without visibility into that journey, your admissions team is left starting every conversation from scratch.
Built on 15 years of school sector experience, our intelligence tools are built to bridge that gap.
Transform your admissions intelligence
Start every conversation with context, not cold questions
Our Tools for Schools help you track prospective families, understand their interests, and identify warm leads, so that you can have more informed, more human conversations at exactly the right moment.
How it all connects:
- Visitor Tracking: know exactly who’s visiting your site — and what they care about
- Interest Segmentation: define the rules and segments based your school priorities
- Lead Scoring: automatically surface your most engaged prospective families based on behavior.
- Personalization: a site that adapts to each visitor in real time
AI Consultancy
A world of possibility has opened up. We help schools navigate it.
Our AI consultancy services help schools stay ahead — from how you appear in AI-generated answers to building your own admissions intelligence tools.
AI Visibility & Brand Resonance Scoring (GEO)
Parents now use AI to help choose a school. We use our tools to analyze how your school appears in AI-generated answers and refine your messaging accordingly.
Prompt library & chatbot
We’ve developed a Prompt Library that will turbocharge your admissions department — and can be used to either build a chatbot or alongside our ‘Know Your Customer’ tools.
Analytics
Your Google Analytics is a treasure trove. We help turn this data into real-world improvements — clear dashboards, actionable insights, and a clearer picture of what’s working.